Quarter 2 Independent Reading Assignment - Book Promotion Assignment
Book Promotion Poster or Electronic Advertisement
Due Monday, January 12th, 2015
For this assignment, you will be preparing promotional material for the novel or nonfiction work you have read. You may imagine yourself in the position of an advertising copywriter, creating a product that will help convince people to read the work you have selected. There are several options to pick from in terms of the product you will be creating. You could create face-to-face promotion, like a book display poster, exhibit, or a book talk, or make an online/computer presentation, such as a PowerPoint slideshow, Prezi presentation, or a video book trailer.
1. Decide on the selling point of your book. Whatever the central purpose is of your book is going to be what you base your poster upon.
2. Collect blurbs and reviews from those who write in the genre or are experts in the field. Seeing a recognizable name on your poster may entice people to find out more about the book.
3. Write the copy (the text) that will grace the poster using the theme on which you have settled. Make sure that what you write is not stilted or boring. Try to evoke an emotional response from those who will see your poster or presentation.
4. Choose a style for your poster or project that will complement the book’s cover and your promotional copy. Take into account your book’s target audience and what will likely draw their attention to your poster. Don’t overdo it, however. A cluttered poster will look amateurish and cause your audience to ignore your offering.
5. Combine the copy and design elements into an aesthetically pleasing way using the style you decided upon earlier.
You will be displaying your book promotion at a Book Festival in the class – either in person, on a display board, or on the laptop and projector. You could also make available simple handouts.
Here is a checklist on what to include on your poster/Prezi/book talk:
-original art or art that has been manipulated - do not just cut and paste images of the book cover. Be creative!
-a synopsis (a brief summary or general survey) of the book. Do not simply copy the one off the back of the book, though. You must create your own, proving you have read the book without giving away the ending.
-critical acclaim: include the blurbs found on the book covers or on the internet. These take the form of quotes from noteworthy authors or organizations. For example: "I though this book was great!" - Stephen King, author of Misery. DO NOT make up these quotes, find actual reviews.
-awards, nominations, other noteworthy information - Has the book received awards? Which ones? Is it on a major book list? Is it a best seller? Is it a special anniversary edition?
-make it look classy and professionally done. Remember, it is supposed to be advertisement for people to read the book!
Click here for an example of a Prezi presentation created for this assignment:
https://prezi.com/unongq-epk6g/bomb/
Click the link below for a copy of this assignment and the accompanying rubric.
Due Monday, January 12th, 2015
For this assignment, you will be preparing promotional material for the novel or nonfiction work you have read. You may imagine yourself in the position of an advertising copywriter, creating a product that will help convince people to read the work you have selected. There are several options to pick from in terms of the product you will be creating. You could create face-to-face promotion, like a book display poster, exhibit, or a book talk, or make an online/computer presentation, such as a PowerPoint slideshow, Prezi presentation, or a video book trailer.
1. Decide on the selling point of your book. Whatever the central purpose is of your book is going to be what you base your poster upon.
2. Collect blurbs and reviews from those who write in the genre or are experts in the field. Seeing a recognizable name on your poster may entice people to find out more about the book.
3. Write the copy (the text) that will grace the poster using the theme on which you have settled. Make sure that what you write is not stilted or boring. Try to evoke an emotional response from those who will see your poster or presentation.
4. Choose a style for your poster or project that will complement the book’s cover and your promotional copy. Take into account your book’s target audience and what will likely draw their attention to your poster. Don’t overdo it, however. A cluttered poster will look amateurish and cause your audience to ignore your offering.
5. Combine the copy and design elements into an aesthetically pleasing way using the style you decided upon earlier.
You will be displaying your book promotion at a Book Festival in the class – either in person, on a display board, or on the laptop and projector. You could also make available simple handouts.
Here is a checklist on what to include on your poster/Prezi/book talk:
-original art or art that has been manipulated - do not just cut and paste images of the book cover. Be creative!
-a synopsis (a brief summary or general survey) of the book. Do not simply copy the one off the back of the book, though. You must create your own, proving you have read the book without giving away the ending.
-critical acclaim: include the blurbs found on the book covers or on the internet. These take the form of quotes from noteworthy authors or organizations. For example: "I though this book was great!" - Stephen King, author of Misery. DO NOT make up these quotes, find actual reviews.
-awards, nominations, other noteworthy information - Has the book received awards? Which ones? Is it on a major book list? Is it a best seller? Is it a special anniversary edition?
-make it look classy and professionally done. Remember, it is supposed to be advertisement for people to read the book!
Click here for an example of a Prezi presentation created for this assignment:
https://prezi.com/unongq-epk6g/bomb/
Click the link below for a copy of this assignment and the accompanying rubric.
book_promotion_poster_or_electronic_advertisement.docx | |
File Size: | 103 kb |
File Type: | docx |